"Drive leads from AI/search and show we're the premium land surveyors in Southern Ontario"

Solution

An interactive site and refreshed brand that inspires confidence and funnels leads with clear user journeys and CTA's.

Interactive queues

People wrongly assumed A.T. McLaren stops work in winter, so leads really slowed down in the colder months. In addition to obvious callouts, more subtle interactive visuals hint at winter.

Clarity

With no services listed, leads were unsure what A.T. McLaren offered. Adding services clearly separated for homeowners and developers brought clarity and a big SEO/AI boost.

Easy back end management

Every service has its own page driven by a CMS, content is easily edited by the company without having to make requests.

High quality assets

Photography was meticulously chosen to feel premium, without feeling like stock. Genuine photos of A.T. McLaren at work were used wherever possible.

Fully responsive design

The majority of web traffic is mobile. We capture it.

Brand Identity

Created sometime during the last ice age, their logo killed trust. We created something that feels premium in 2026, inspired by the sophisticated and luxurious style of McLaren cars.

Typography

Their logo had 4 different serif fonts. Yes, really. We moved them from indecisive to confident with a masculine sans-serif.

The UI expands this into a full type system.

Thanks for your attention.